Very few banks lend for film production anymore, and if they do, they want both a track record and a sales agent already attached.  That makes SME and low budget film projects almost a no go zone, and we can’t really blame them as it’s a particularly high risk, hit and miss part of the industry.

To make themselves attractive to lenders, modern film companies need to be commercially aware. They need to read scripts not only from a creative stand point, but also a sales point of view. Is there a market, could it sell overseas, what are the platform options? These things need to be considered. Likewise, getting backed in film can also depend on the genre. Whereas horror has a strong enthusiastic market that investors can measure, other genres may be a much harder sell.

Before seeking finance, the producer of a film project should ideally hire a sales agent. They are well placed to research where your film could sell and what sort of financing avenues would be interested in that market. It’s then a case of approaching investors with their return in mind.

Many people come out of film school knowing how to make a film but not how to approach the people who’ll back it. A sales agent can help you work out what your film is worth in each territory and put together a real business plan with which financiers can work.

There is a still a healthy market for films across different media which means there’s strong demand for content and an opportunity somewhere for you. Micro-budget projects are now very viable with multi-platform releasing and clever digital marketing campaigns, so film producers really need to think inventively.


Funds and Investors for Film and TV

Seed Enterprise Investment Scheme

Enterprise Investment Scheme

European Media Funding

Film/TV Tax Reliefs

Trade Access Programme