For instance, we funded our latest issue through Kickstarter, and with that give-and-take mind-set offered advertising space to arts organisations in exchange for pledges. Investment is a two way street, and despite how ‘free’ some money may seem you’ll always have to give something away.
Asking people to invest exposes your company scrutiny. While scary, this can be a really good thing. It’s an opportunity to consider and understand every aspect of your organisation: what you do, why you do it, how you do it and who for. As with a bank loan, no lender will give you money unless they are 100% of an ROI – so you better figure out how you’ll give it to them before asking!
Even then, there’s little money to go around and sometimes a good idea isn’t enough. From the beginning we wanted Nom de Strip to be self-sustainable, because funding in general is by no means an easy process. It can be difficult, stressful and take a lot of the energy and enthusiasm away from your actual work. Worse still, it can evaporate in an instant. So by all means keep looking for investment in every corner you can find it – but don’t become too reliant on getting it.